How do I cope with inflation? How can I provide for my children's education? Will I have enough for my retirement needs? I want to start saving but where do I begin? I want to invest but is now a good time?

These are questions in the minds of many Filipinos today. And with the current volatility in the market and the rising prices of basic commodities, many are worried and doubtful how they can survive financially.

Sun Life responds with the launch of the Amazing - I Campaign.



Amazing - I is Sun Life's latest market education campaign meant to:

1) Counter the negative sentiment of most Filipinos brought about by current market uncertainty and rising commodity prices;
2) Educate them on financial planning;
3) Provide solutions to their financial worries via investments and insurance
4) Make insurance and investments less intimidating for them, and
5) Publicly launch our Amazing Links VUL packages.

Beginning April 25, the Amazing - I booth will be touring the malls with Sun Life agents assigned a day to man them. There will be a short Audio Visual Presentation and a Simplified Financial Calculator (check the FEQ in the homepage) at the booth to help visitors understand the importance of financial planning and how Sun Life can help.

"To jumpstart awareness about the campaign,we had a stickering campaign last April 19 and we released a Print Ad last April 23 in the national daily. We're glad to report that the initial public response to the stickering campaign has been enthusiastic; numerous inquiries about how to purchase our plans were received," says Sun Life Chief Marketing Officer Raoul E. Littaua.

"It is during these times of market uncertainty that our clients need us the most. So we're going out there to guide and help them attain their life's true treasures," Littaua explained.